The Spa & Wellness Association of Singapore was founded in 2004 in response to the need of an association to reach out to all sectors of the Beauty & Wellness Industry. Over the last decade, SWAS has grown with the Industry.
Over the years, the Spa & Wellness Association of Singapore has developed from an interest group representing Spas & Wellness establishments to a confederation of trade groups representing stakeholders within the framework of the Beauty & Wellness Industry. The association actively promotes the business interests of all stakeholders in Spa, Wellness, Beauty, Hair, Nail and associated Holistic Care & Service industry.
SWAS' Objectives in Serving the Industry
• Enhance Growth of the Industry and trade groups by providing strong support for businesses to improve image, develop qualify service and increase clients
• Foster continuous education and skills development amongst members to boost competencies and standards to advance career and/or business
• Present a platform for industry players to augment knowledge and business opportunities
• Facilitate communication and information amongst Stakeholders, Government Agencies, Trade Bodies and other organisations to improve and promote business excellence.
Raising Industry Standards and Providing Assurance to Consumers
SWAS has worked relentlessly over the last few years to nurture the image of and build consumer confidence in its members and the industry at large. Enormous efforts were made to engage various government agencies and organizations including Spring, NEA, PLD, IDA, CASE etc. in dialogue to provide information, exchange views in order to help improve business conditions and promote good practices within the industry. SWAS works closely with Case Trust in Spa Accreditation as well as advance management and controls of business practices of spa establishments.
SWAS has established a large network with the Chamber of Beauty Culture and Cosmetics and the Federation of Industry and Commerce in Hangzhou.
With its local and several other international networks established in the region, SWAS reaches out to a wider market for its members.