To promote and protect the Ideals and Good Professional Practices of the Beauty (including face, body, hair and nail), Spa and Wellness industry.
To promote and protect business entities, practitioners, stakeholders and consumers of the Beauty, Spa and Wellness Industry by establishing standards for operation, staffing, training, qualifications, facilities, and quality of products and equipment etc.
To develop the industry and enhance its professionalism through guidance, education and training, providing benchmarks, rules and regulations as well as sharing of ideas and information among members.
To be the voice of the Beauty, Spa and Wellness industry in Singapore, educating the public about the value and benefits of wellness services and offering information, protection and assistance to general consumers in practices, standards, competencies and qualifications etc.
To provide a network for Beauty, Spa and Wellness professionals in Singapore to exchange ideas and knowledge, socialize and develop friendship, build relationship and expand business opportunities.
Spa and Wellness Organisations
To establish and maintain global affiliation and cooperation with other Beauty, Spa and Wellness related organisations, Consumer organisations, Training organisations, Trade organisations, Government and other organisations which support and bring benefits to the Association and its members.